RCI, the timeshare division of Travel + Leisure, was preparing for their presence at ARDA 2025, the premier conference for the vacation ownership industry. Wanting to make a bold impression, they brought in CO20X to help create a dynamic, immersive experience that would transport guests to a different destination each day — delivering something truly unlike anything else at the conference.
The RCI Lounge to transported guests to a different global destination each day using sight, sound, smell, and lighting.
Monday: Charleston, South Carolina
Tuesday: Roma, Italy
Wednesday: San Diego, California
CO20X engaged Bluewater to handle LED, monitors, lighting, and conference technology for the meeting rooms. However, it quickly became clear that successfully creating a fully immersive, multi-city experience would require much more technical support — including coordination across all the different fabrication teams and creative activations that could seamlessly tie everything together.
We stepped up as a trusted technical and creative partner, offering RCI more than just equipment. We became an extension of their team, providing full technical coordination, creative content development, and on-site expertise to ensure the RCI Lounge delivered an unforgettable experience.
We helped transform the RCI Lounge into a dynamic, immersive space that changed each day:
Massive LED Wall – A stunning 45-foot wide by 14-foot tall LED wall, featuring a 90º curve over 9 tiles, served as the visual anchor, displaying rich, custom content themed to each day’s featured city.
Train Car Meeting Rooms:
Four unique “train cars” were built to act as private meeting spaces.
We installed TVs, HDMI sharing, professional sound systems, and video capabilities.
Subwoofers placed throughout the lounge created the sensation of movement, paired with continuous train soundscapes, making it feel like you were traveling by rail.
Dynamic Lighting and Truss Systems:
Lighting elements changed daily to match the destination.
In the evening, the truss towers and lighting rig transformed the lounge into a party space, adding energy and excitement to the atmosphere.
Content and Activation Support – We provided creative content ideas and daily activations to engage the senses, helping fully transport guests to Charleston, Roma, and San Diego.
Technical Coordination – We bridged the gap between all vendors and fabricators, ensuring that AV, scenic elements, and experiential activations came together seamlessly.
The RCI Lounge became a must-visit destination at ARDA 2025. Attendees were wowed by how the lounge shifted daily, offering fresh sights, sounds, and immersive experiences that made them feel like they had truly traveled the world.
RCI’s brand presence was elevated dramatically — and their leadership praised our team not just for executing flawlessly, but for helping amplify their original vision into a fully realized, memorable experience.
