Rally Health, a digital-first healthcare company, made their debut at CES 2020—the world’s largest consumer technology trade show. CES showcases the latest innovations and products in consumer technology, drawing industry leaders, tech enthusiasts, and media from across the globe. Rally Health, in collaboration with their agency partner MKTG, aimed to create an immersive and high-tech booth experience that reflected their commitment to digital innovation. To achieve this, they brought in Bluewater to design and implement engaging and interactive activations within the space.
The goal was to highlight Rally Health’s technology-driven approach and engage visitors through interactive and educational experiences. The booth needed to leave a lasting impression while reinforcing Rally Health’s digital-first identity in healthcare.
Bluewater delivered a series of innovative activations designed to immerse attendees in the Rally Health brand, blending state-of-the-art technology and interactivity. Key components included:
- Content Development: Bluewater collaborated with Rally Health to create branded content that communicated their digital-first focus, ensuring an engaging and cohesive experience for visitors.
- Avatar Game Show Host: A centerpiece of the booth was an avatar-driven gameshow experience, utilizing facial tracking technology. Visitors interacted with the avatar, which dynamically guided them through a fun, interactive game that highlighted Rally Health’s services.
- Interactive Stations: The booth featured multiple interactive stations that allowed attendees to explore Rally Health’s digital tools and services hands-on, enhancing both the educational and entertainment aspects of the booth.
