Rally Health, a digital-first healthcare company, sought to make a bold entrance at CES 2020, the world’s premier consumer technology trade show. With industry leaders, tech enthusiasts, and media in attendance, Rally Health needed a booth experience that would not only capture attention but also reinforce their commitment to digital innovation in healthcare. Their goal was to engage visitors through immersive, interactive experiences while solidifying their digital-first identity.
To achieve this ambitious vision, Rally Health partnered with MKTG and brought in Bluewater to design and implement a high-tech, interactive booth. The strategy was centered around creating engaging activations that would:
- Showcase Rally Health’s technology-driven approach to healthcare.
- Provide visitors with an educational and entertaining experience.
- Ensure a lasting impression that aligned with the brand’s digital-first messaging.
Bluewater executed the vision through a series of immersive activations that blended state-of-the-art technology and interactivity. The booth featured:
- Branded Content Development: Bluewater collaborated with Rally Health to craft compelling content that highlighted their digital health solutions, ensuring a cohesive brand narrative throughout the experience.
- Avatar Game Show Host: The booth’s centerpiece was an avatar-driven game show, powered by facial tracking technology. Visitors interacted with a dynamic digital host that guided them through an engaging game, effectively showcasing Rally Health’s services in a fun and memorable way.
- Interactive Stations: Attendees explored multiple hands-on stations where they could experience Rally Health’s digital tools firsthand, blending education with entertainment to deepen brand engagement.
