The 3% Movement was founded by Kat Gordon to address a critical gap in the creative industry: only 3% of U.S. Creative Directors were women, and even fewer were people of color. The movement’s mission was simple yet powerful: “change the ratio” by providing agencies with a clear road map to champion female creative talent and leadership. In a few short years, they’ve made notable progress, lifting that number from 3% to 11%, and eventually to 29%. The 3% Conference, launched as a central platform for this initiative, has become a beacon of change, not only for women but for anyone in an industry that shapes the consumer narrative.
The two-day annual event features four tracks, dozens of speakers, and a unifying purpose that benefits everyone, in a world where up to 80% of consumer spending and 60% of social media sharing are driven by women. With each event, the 3% Movement continues to inspire an industry-wide shift, empowering agencies to embrace a future where diverse creative leadership flourishes. Bluewater is proud to have been a part of this successful movement helping with the production and AV needs for their annual 3% conference for the past few years in addition to a fully virtual event during the pandemic.
For four years in a row, Bluewater Technologies was honored to team up with the 3% Movement Conference to help with their production and AV needs. After all, when you’re hosting a conference specifically targeted to creative professionals from the worlds of advertising, marketing, PR, tech, nonprofits, and more, creative and state-of-the-art execution is everything.