National Nail is known for creating unique, high-value experiences that engage and inspire. Their Annual Kickoff Event was traditionally a face-to-face gathering at the Amway Grand, welcoming 100-200 attendees. However, with COVID-19 restrictions in place, hosting an in-person event was no longer an option. The challenge was clear: How could National Nail deliver the same level of energy, engagement, and impact in a virtual setting?
To meet this challenge, National Nail turned to Bluewater to create a high-quality, immersive virtual event. Our goal was not just to replicate the in-person experience but to elevate it, ensuring attendees felt connected and engaged, even from afar.
Using our Parallel.Live virtual event platform, we transformed the traditional event into an interactive, digital experience. Our production studio in Grand Rapids, Michigan, became the command center, equipped with premium audio-visual technology, an LED backdrop for dynamic branding, and high-quality streaming capabilities to deliver seamless presentations.
A simple Zoom meeting wouldn’t suffice. Instead, we built a two-way communication experience, enabling real-time interaction between attendees and presenters. Features included:
- Live chat and interactive Q&A: Attendees could engage directly with speakers, making the experience feel personal and dynamic.
- Wall projectors for direct conversation: These visuals created a sense of intimacy between presenters and virtual participants.
- Breakout rooms for small group discussions: Using Parallel.Live, we facilitated topic-based discussions, allowing attendees to engage in meaningful conversations before returning to the main session.
The National Nail Annual Kickoff Event, powered by Bluewater, successfully delivered an unforgettable virtual experience. Attendees remained highly engaged, actively participating in discussions and presentations. Despite the shift to a digital format, the event retained its energy, impact, and sense of connection.
At Bluewater, we take pride in crafting exceptional virtual event experiences. Our team’s expertise in pre-production, technology integration, and event execution sets us apart. The National Nail event showcased how, with the right technology and creative approach, virtual gatherings can be just as impactful as in-person ones.
Interested in elevating your next virtual event? Contact us today to learn more about our Parallel.Live platform and virtual event production services.
