Life moves fast—especially in airports, where travelers are constantly navigating crowds, announcements, and tight schedules. In a space designed for movement, how do you convince people to stop? That was the challenge faced at the Fountain Bar in Detroit Metropolitan Airport.
Bluewater partnered with Hojeij Foods to reimagine the bar’s presence in a high-traffic terminal. Our solution: a custom curved LED wall that seamlessly integrated into the stand’s architecture. The clean design and dynamic motion graphics offer a bold visual contrast to the airport’s chaotic backdrop, effortlessly drawing in busy travelers.
Cutting Through the Noise
Airports are nothing new for Bluewater. With decades of experience working in airports and other destination environments, we understand what it takes to break through the noise. From duty-free shops to lounges and food courts, we know how to build immersive visual experiences that capture attention and drive engagement—even in the most distraction-heavy spaces.
What sets us apart is our consultative approach. Every project begins with a hands-on discovery process that aligns your vision with what’s realistically possible—no matter the budget. Whether it’s a modest update or a full-scale architectural display, our team brings creative solutions that meet both goals and constraints.
For the Fountain Bar, this meant delivering a visually stunning, budget-conscious installation that does more than just advertise—it invites, engages, and enhances the customer experience. The result is a space that’s no longer just part of the terminal, but a destination within it.
