Citizens at the NYC Marathon Expo

Citizens Bank sought to make a bold impression at the NYC Marathon Expo as part of its sponsorship activation. With thousands of attendees expected, the brand wanted to create an immersive, memorable experience that would connect attendees to the iconic marathon course while enhancing brand engagement.

Citizens Bank faced a challenge common in large expos: how to stand out in a sea of booths and create a meaningful, engaging experience for attendees. They wanted to capture the vibrant energy of the NYC Marathon and transport attendees through the boroughs of New York, making them feel part of the race even if they weren’t running.

Miller Zell, an experiential marketing agency, partnered with Bluewater to bring this vision to life. With their expertise in creative AV solutions, immersive environments, and seamless logistics, Bluewater was the perfect guide to transform the concept into a captivating reality. The Bluewater team provided end-to-end services, including design, installation, and technical execution, ensuring a flawless experience for both Citizens Bank and event attendees.

The blueprint centered on creating a multi-sensory journey through the NYC Marathon route. Attendees could walk through a series of interactive exhibits representing different neighborhoods and boroughs, from Staten Island to The Bronx. Bluewater designed and installed an interactive LED floor and backdrop, custom lighting, and engaging physical booth elements to elevate the environment. Virtual QR code selfie stations were strategically placed throughout the exhibit, allowing participants to capture and share their journey.

The experience captivated attendees, turning the booth into a must-visit destination at the Expo. The interactive elements fostered social engagement as attendees eagerly shared their experiences online. The immersive design brought the marathon’s spirit to life, creating a lasting brand connection for Citizens Bank. The activation’s success was recognized with an Addy Award for Brand Activation, cementing Bluewater’s reputation for creating experiential environments that deliver results.

Elevate your Trade Show booth with Bluewater! Stand out in a sea of sameness and make a lasting impression on potential clients. Contact us today to get started.