For the 2024 holiday season, Bluewater partnered with Bedrock to bring festive activations to downtown Detroit. Through innovative AV technology and creative design, we transformed key locations into immersive holiday experiences that engaged the community and brought seasonal cheer to the city. Here’s how we made Detroit shine this holiday season.
Enhancing the Holiday Magic in Downtown Detroit
The Magical Musical Bells
Enchanted Windows
The Enchanted Windows on Woodward Avenue captivate passersby with interactive LED screens displaying lively winter scenes. As pedestrians approach, playful reindeer and various arctic creatures spring into motion, enhancing the street with a magical holiday ambiance.
Remix Detroit
Throughout the year, Remix Detroit , an interactive music lab located at 1413 Woodward Ave, embraces a variety of themes—explore the full case study on Remix Detroit to discover them all. During the holidays, the lab transformed into Remixmas, inviting visitors to engage in creating their own holiday-themed music and light shows. This seasonal adaptation adds a delightful twist to celebrations, as Remix Detroit consistently offers fresh, engaging experiences that cultivate creativity and amplify the holiday spirit.
Our creative team had a blast collaborating with Bedrock to bring these festive, interactive experiences to downtown Detroit. From The Magical Music Bells to the Enchanted Windows and Remixmas, we helped create immersive environments that engaged visitors and added a playful, holiday spirit to the streets.
