Bedrock, a leader in revitalizing downtown Detroit, wanted to spread holiday cheer by creating a festive and engaging experience for residents and visitors. They envisioned transforming Woodward Avenue into a hub of magic, interaction, and joy during the 2024 holiday season.
Enhancing the Holiday Magic in Downtown Detroit
With thousands of visitors expected during the holidays, Bedrock faced the challenge of creating activations that weren’t just visually stunning but also highly engaging. They needed a partner who could combine creativity with advanced technology to deliver memorable, interactive experiences that stood out.
Bluewater stepped in by bringing years of expertise in AV integration and event production to the table. With a shared passion for innovation and storytelling, we worked alongside Bedrock to turn their vision into reality.
Bluewater developed a clear, strategic plan to transform Woodward Avenue with three key activations:
The Magical Musical Bells
Enchanted Windows
The Enchanted Windows on Woodward Avenue captivate passersby with interactive LED screens displaying lively winter scenes. As pedestrians approach, playful reindeer and various arctic creatures spring into motion, enhancing the street with a magical holiday ambiance.
Remix Detroit
Throughout the year, Remix Detroit , an interactive music lab located at 1413 Woodward Ave, embraces a variety of themes—explore the full case study on Remix Detroit to discover them all. During the holidays, the lab transformed into Remixmas, inviting visitors to engage in creating their own holiday-themed music and light shows. This seasonal adaptation adds a delightful twist to celebrations, as Remix Detroit consistently offers fresh, engaging experiences that cultivate creativity and amplify the holiday spirit.
Downtown Detroit came alive with holiday spirit as visitors were captivated by interactive displays, families shared joyful moments creating music with The Magical Music Bells, and the LED Reindeer Windows became a must-see attraction. Remixmas at Remix Detroit added another layer of excitement, allowing guests to craft their own holiday tunes and light shows in a festive music lab. Together, Bluewater and Bedrock transformed Woodward Avenue into a magical destination, strengthening community connections and leaving a lasting impression on everyone who visited.
