Adidas is a brand that thrives on customer engagement—not just by showcasing new products but by allowing customers to experience them firsthand.
To generate excitement around new sneaker launches, Adidas envisioned a traveling in-store activation that would:
– Educate customers about new product features
– Offer an interactive product trial experience
– Collect customer leads for future engagement
– Be portable, durable, and easy to set up across multiple store locations
Adidas partnered with Bluewater to bring this vision to life, challenging us to engineer a mobile activation that was both visually striking and highly functional for life on the road.
Our team designed and built the Adidas Power Pad—a two-piece interactive display packed with technology, experiential engagement, and effective brand activation.
Key Features of the Adidas Power Pad:
✔ Celebrity-Guided Workouts – Customers could try on Adidas sneakers and participate in short workouts led by celebrity trainers.
✔ Interactive Simon Says-Style Game – Between workout rounds, customers engaged in a fun, light-based challenge to test their reflexes.
✔ Lead Capture System – A built-in sign-up system collected customer information for Adidas’ marketing team, enhancing future brand engagement.
✔ Striking Visual Appeal – The custom-built display was designed to stand out in stores while drawing customers in for hands-on interaction.
How We Built This Adidas Brand Activation
The Bluewater fabrication team in Mesick, Michigan built a high-tech, travel-ready fixture that seamlessly blended branding, technology, and functionality.
🔹 Custom Engineered Structure – The display tower housed a media player, speakers, servers, and interactive technology, all enclosed within an Adidas-branded veneer core plywood sub-assembly.
🔹 Durable Power Pad Design – The activation pad featured rubber flooring with waterjet-cut inlays for durability, while the interactive “buttons” were made from pressure sensors and LED-lit acrylic for a seamless look and feel.
🔹 Optimized for Mobility – Given its national tour schedule, the display was designed for easy transport and quick assembly. It broke down into three pieces and fit into two custom-branded crates, ensuring smooth shipping and setup at every location.
The Adidas Power Pad successfully drove customer engagement in stores across the country. Customers didn’t just see the latest Adidas footwear—they experienced it through interactive workouts and games. The activation also provided Adidas with valuable lead capture opportunities, strengthening its direct-to-consumer marketing strategy.
By combining technology, fabrication, and experiential marketing, Bluewater helped Adidas create a high-impact, mobile brand activation that could be deployed nationwide.
To learn more about our custom fabrication and retail display builds, be sure to reach out to our Bluewater experts today.
