When it comes to designing unforgettable spaces—whether it’s a museum, airport, retail center, or entertainment venue—AV technology is no longer just a finishing touch. It’s a critical part of the overall experience. But far too often, AV is brought in late in the process—after walls are up, ceilings are closed, and infrastructure is locked in.
The result? Higher costs, limited creative options, and missed opportunities to truly wow.
At Bluewater, we’ve seen what happens when technology is added as an afterthought—and more importantly, what’s possible when it’s baked into the design from the beginning.
As Brittney Bemb, Bluewater’s VP of Integration Operations, puts it:
“Bringing AV in from the jump isn’t just smart—it’s a game changer. When tech and architecture are designed together, the result is seamless, stunning, and way more impactful. Skip the scramble—integrate early and make it epic.”
Here’s why early AV integration is the smart (and strategic) move:
1. It Reduces Cost and Complexity
Retrofits are rarely simple—or cheap. Waiting until the end to consider AV means potential rework: opening walls, rerouting power, and installing infrastructure that could’ve been planned for. Early planning minimizes change orders and helps stay within budget.
2. It Expands Creative Possibilities
When AV and architecture are developed side by side, the result is intentional design. You get better sightlines, hidden hardware, optimized acoustics, and the freedom to build immersive environments that captivate visitors from the moment they walk in.
3. It Prepares You for the Future
Whether you’re designing an interactive museum exhibit or a high-traffic retail hub, technology needs evolve. Early planning allows us to build in the right infrastructure—like data, power, and mounting systems—so future upgrades are easy, not disruptive.
4. It Delivers a Better Experience
The most memorable spaces today rely on tech: dynamic LED walls, projection mapping, real-time interactivity, and AI-driven personalization. When these are core to the design—not crammed in later—the result is a seamless experience that connects and inspires.
5. It Makes Collaboration Easy
By involving AV teams early, you gain partners who understand both the technical and creative side. We work with architects, developers, and designers to align on vision and execution—ensuring everything from structure to storytelling is in sync.
Built In, Not Bolted On
At Bluewater, we specialize in AV integration that brings environments to life—from immersive digital art and interactive retail to sports and entertainment venues packed with atmosphere. But we do our best work when we’re part of the process early.
If you’re designing a space that needs to do more than look good—one that needs to feel incredible—bring your AV team in from the start. We’re ready to make it epic. Contact us today to get started!
