Bluewater Technologies is excited to announce the addition of a seasoned leader to its Live Events team: Andy Makins has joined the company as Senior Director of Client Services. With more than 25 years of experience across advertising, marketing, sales, and account management, Makins brings a powerful combination of strategic insight and operational excellence to the forefront.
Makins brings extensive experience, having held pivotal roles at Beasley Media Group, WJBK-TV (Fox 2 Detroit), Quantcast, Crain Communications, and Digitas/Publicis Groupe. His career is defined by building high-performing teams and delivering results across broadcast, digital, and experiential platforms.
A native of the Detroit area, Makins attended Madonna University and earned his degree from Michigan State University. Beyond his professional achievements, he’s deeply involved in the local community—currently serving as president of the board of directors at Plum Hallow Country Club in Southfield.
A Leadership Role with Impact
In his new role, Makins will oversee client relationship strategy for Bluewater’s Live Events division, driving growth, business development, and the strategic execution of experiential programs that deliver measurable results for premier brands.
“I’m incredibly excited to join the team at Bluewater,” says Makins. “Their ability to merge creativity, technology, and storytelling is unmatched, and I look forward to helping clients unlock new ways to engage their audiences through world-class live experiences.”
Already Making an Impression
“Andrew will be an invaluable addition to our live events team,” said B.J. Mazmanian, Vice President of Client Services – Live Events at Bluewater. “His strategic vision, operational excellence, and passion for client success will help us expand our offerings and deliver unforgettable experiences to our partners.”
About Bluewater
Founded in 1985, Bluewater Technologies Group, Inc. is a leader in experiential marketing and event technology. With over 200 employees and a national reach, Bluewater delivers immersive brand experiences across events, permanent installations, and interactive environments. We serve clients in sectors ranging from automotive and healthcare to consumer goods and tech—producing award-winning activations for marquee events like CES, NCAA Final Four, and the Essence Festival.
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