Scott Schoeneberger is the Managing Partner at Bluewater, an agency that operates four industry-leading business units that support sensory storytelling across digital & physical canvases. He is the founder of the immersive night walk experiences Glenlore Trails, and hybrid event platform Parallel Live. A spark-plug of positivity, Scott lives to Make People Smile. He seeks to bring out the best in those around him, encouraging others to tackle big challenges in creative ways, and to have some fun along the way. He frequently shares his thoughts around this, and other industry topics in Forbes, Entrepreneur, and CEOWorld. Scott is also an active board member at the Detroit Sessions, a non-profit which serves to connect a new generation with the classical arts by infusing art, space, & technology to create inspiring performances that resonate with the culture of today. Scott is a Samoyed fanatic, a father of two, and when not cooking plants, can be found near the water.