In today’s trade show world, attention spans are short, and distractions are everywhere. Amid a sea of booths and flashing lights, vendors are asking the same question:
How do we stand out and tell a story people actually remember?
At Bluewater, we believe storytelling is the secret to unforgettable experiences. So when it came time to design a new trade show booth, we didn’t want to just showcase products—we wanted to create a narrative. One that would pull people in, hold their attention, and give them something to talk about long after they left.
We needed a booth that wasn’t just eye-catching, but interactive, intuitive, and representative of our brand’s creativity and technical edge. It had to educate and engage, but also function on a busy show floor where hygiene, flow, and simplicity are key.
That’s when the idea hit us: a life-size pop-up book.
Our Storyteller booth was born—a space where each “page” featured a unique technology experience that tied into a broader narrative, using:
Awards
AIA Best Small Booth – 2017
Laser Grid
Laser GridReplacing touchscreens with gesture control via the Leuze Laser, we created a dynamic parallax “story wheel” that scrolled as users waved their hands, keeping things interactive and germ-free.
Learn more about what the Leuze Laser can do!
Magic Door
A playful sensor-enabled display disguised as a door—open it to trigger a series of whimsical scenes, from giants to immersive landscapes.
Check out the Magic Door in action at STARBASE One.
Augmented Reality
Augmented RealityWe layered AR into the experience with an iPad-based digital booth tour and a mirrored display with fun, Snapchat-like filters.
Take a look at how we built the AR into the booth!
Conductive Ink
Touch-enabled surfaces brought unexpected magic—tap to meow, light up, play music, or reveal a genie.
See what other ways Conductive Ink can be used!
