Greenhouse of Walled Lake, a cannabis company known for its creativity and bold brand identity, wanted to stand out in their community. With a passion for creating memorable experiences, they sought a unique way to connect with customers and make an impact in their downtown Walled Lake location.
The cannabis industry is competitive, and traditional advertising methods were not enough to showcase Greenhouse’s innovative personality. They needed an advertising solution that not only reflected their brand’s unique charm but also turned heads and drew attention in a way that traditional signage couldn’t.
Greenhouse partnered with Bluewater to transform their retro Ford truck into a mobile advertising platform. With years of experience in AV integration and experiential design, Bluewater was the perfect guide to bring their vision to life. The team designed a solution that blended the truck’s vintage aesthetic with cutting-edge technology to create an unforgettable display.
Bluewater designed and installed two 7’ x 4’ LED panels with a 2.6mm pixel pitch, mounted securely in the truck’s bed. Key features of the project included:
- Custom Mounting Structure: Collaborating with the client, Bluewater utilized a structure provided by Greenhouse to ensure the LED panels were securely installed.
- Content Management System: The display is powered by a Novastar processor and a BrightSign content player, housed in a waterproof, shock-absorbing rack in the truck bed to withstand outdoor conditions.
- Client Training: Bluewater provided comprehensive training on the BrightSign system, enabling Greenhouse to independently manage and update the content displayed on the screens.
