Bluewater teamed up with Wasserman to create an unforgettable fan experience for AT&T at WNBA Live in Phoenix. The highlight? An interactive LED basketball court that became the central attraction in the fan zone. This engaging installation captivated attendees, offering them a unique way to connect with the WNBA and its stars.
Project Highlights:
Interactive LED Basketball Court:
Bluewater played a pivotal role in bringing the interactive LED basketball court to life. Featuring a 28′ x 13′ LED wall and a 24′ x 30′ LED floor, the court was designed to create a visually stunning and immersive experience. As part of the “Court Challenge with A’ja Wilson and Sabrina Ionescu,” fans could shoot hoops on a water-themed court and collect pool floaties linked to their favorite WNBA stars, blending technology with interactive gameplay.
Fan Zone Highlights:
- Nail Salon with WNBA-Themed Cabani Mani Art: Fans could showcase their team spirit with custom WNBA-themed nail art, adding a personalized touch to the event.
- Digital Spray Paint LED Wall: Attendees had the opportunity to unleash their creativity by digitally spray-painting their designs on a large LED wall, contributing to the vibrant atmosphere.
- WNBA Meet & Greets: Fans had the chance to meet their favorite WNBA players, creating personal connections and unforgettable memories.
- Pool Lounge Chairs with Charging Stations: Guests could relax in pool lounge chairs equipped with charging stations, ensuring both they and their devices were fully recharged.
- Media and Influencer Interviews: The fan zone buzzed with excitement as media and influencers conducted interviews, capturing and sharing the event’s energy with a wider audience.
- Celebrity Appearances: The event attracted various celebrities, enhancing the overall experience and adding to the star-studded appeal of the fan zone.
Bluewater’s involvement in creating this interactive LED basketball court highlighted the impact of immersive technology in enhancing fan engagement. As a woman-owned company, Bluewater was especially proud to work on a project associated with the WNBA, an organization that champions women in sports. By collaborating with Wasserman and focusing on this innovative feature, Bluewater helped transform the fan zone into an unforgettable experience, celebrating the excitement and spirit of the WNBA.
