Want to get people’s attention? Stop relying on just one of their senses when planning your event. It makes…well, sense. Visual presentations alone are functional and can communicate your point, but only if the audience is receptive and willing to pay attention – a rarity indeed.
A better strategy? Keep them riveted.
London & Partners, coupled with CWT Meetings & Events, released a survey that included interviews with 600 event organizers. To really capture an attendee’s attention and make the event as memorable as possible, 78 percent of event planners recommended putting on multisensory events. Events are about creating a lasting impression and one of the biggest benefits of an event that appeals to multiple senses is that it’s more memorable.
Elevating an Event
One of my favorite examples of spicing up what used to be an admittedly boring event is an internal one. Our monthly company meetings used to be a pretty droning corporate update about the current state of the company. Recently, we’ve made quite a transition. We now cover the same topics we would normally present but we interview the staff as if they’re on a live talk show.
