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Staying on top of the latest color trends is essential for creating truly impactful marketing campaigns. As creative professionals, we all know how important colors are in telling our brand stories and making a lasting impression on consumers. In this blog post, we will explore some of the most inspiring color trends emerging in 2023 along with a few ideas on how to use them effectively in your own marketing material.

1. Earthy Tones

This palette takes inspiration from nature. These earthy, rustic tones are perfect for a brand looking to communicate a natural or organic vibe. Designers across the globe are climbing on board with this calming color trend, and it’s here to stay!

2. The Retro Aesthetic

The 70s are making a comeback! This nostalgic color palette transforms us to a simpler time and encourages an atmosphere that is both comforting and familiar. Use a combination of muted browns, greens, yellows and golds to achieve this vintage look.

3. Bold and Bright

The bright and bold trend brings a visual experience that is eye-catching and fun! With our visual attention more valuable than ever, this vivid palette is sure to turn some heads!

4. Moody Metallics

Moody metallics are definitely having a moment. Shake up the status quo with a distorted, melted metallic silver look! Whether it’s dark and dull or shiny like metal – this color trend is all about utilizing an ‘anti design’ approach and creating something uniquely disruptive.

5. Light & Airy

The dreamy hues of the light and airy color palette have been soaring in popularity. This soft palette lends itself to creating tranquil vibes that really soothe the soul, inspiring feelings of peace and serenity.

Your Partner in Creativity, Innovation, and Storytelling

The right colors can act as a powerful tool to help create marketing strategies that will speak directly to your customers. Staying on top of current color trends is just one of the things our creative team does to help craft strategies that will truly set your business apart from the competition. Bluewater’s Executive Creative Director Matt Bobyrk explains:

“It’s insane out there right now! There are so many things in our environment that are screaming for our attention.  To break though that noise, we need to get back to the basics. It’s now time to sweat the small stuff. Color, textures, lighting… these subtle but oh so important aspects of marketing are more critical than ever. That’s why we pay such close attention to these things. It gives us the intelligence to help evolve our clients brand communications in a way that keeps them fresh and relevant, but at the same time preserving their core identities. No easy task, but it’s something we love to do!”

Our creative studio offers high quality design output for brands and agencies. Our work is primarily focused on storytelling, helping you go from blank page to fully produced materials for events, marketing campaigns, TV and more. Ready to get to work? Connect with our creative team today.