At the Sundance Film Festival, where creativity and culture collide, Samsung saw the perfect opportunity to amplify its Galaxy Life brand through an unforgettable, influencer-driven experience.
To stand out in a landscape full of premium events, Samsung needed to create something more than just a product demo—it had to deliver a bold, interactive showcase that blended art, technology, and lifestyle, all while functioning flawlessly in a high-traffic, high-profile environment.
Samsung took over an entire building to bring Galaxy Life to life. The experience featured interactive and artistic tech installations, including a multi-device media tree, a tablet-powered piano, an augmented reality tab wall, and even a playful snow angel zone—complete with snowball fights. Each element was designed to creatively spotlight Samsung’s newest devices while inviting guests to engage, explore, and share.
The Galaxy Life event became a centerpiece of the festival, drawing influencers, media, and tech enthusiasts into a fully immersive brand world. With a seamless blend of tech and creativity, Samsung made a powerful impression—showing not just the capabilities of its products, but the vibrant lifestyle they enable.
Watch the Galaxy Life Recap
