We’re proud to announce that Scott Schoeneberger, Managing Partner at Bluewater and Co-Founder of Glenlore Trails, has been honored as one of Corp! Magazine’s Most Valuable Entrepreneurs in their 2025 MVP Awards. This recognition highlights Scott’s leadership, innovation, and ongoing impact in shaping Michigan’s business and experiential marketing landscape.
What Are the MVP Awards?
Now in its 10th year, Corp! Magazine’s MVP Awards celebrate Michigan’s most dynamic and influential business leaders—those driving growth, championing innovation, and making meaningful contributions to both their industries and communities. The 2025 honorees represent a powerful cross-section of the state’s top entrepreneurs, executives, and young professionals who are actively shaping Michigan’s economic future.
Why Scott Was Recognized
Scott Schoeneberger has spent his career pushing the boundaries of experiential marketing, live events, and immersive entertainment. As Managing Partner of Bluewater, he leads a team committed to transforming how people connect with brands, stories, and environments through technology-driven experiences. He is also the creative force behind Glenlore Trails, an award-winning illuminated night walk that has captured the imaginations of thousands across Michigan.
From launching large-scale immersive installations to partnering with leading organizations on innovative brand activations, Scott’s work reflects a rare blend of technical precision and creative vision. His selection as a Most Valuable Entrepreneur places him among a group of changemakers redefining what’s possible in business, storytelling, and community engagement.
Celebrating the Win
Scott was celebrated alongside fellow MVPs at the 2025 MVP Social Mixer, hosted by Corp! Magazine on Thursday, September 18, 2025, at Emagine Theatre in Royal Oak. The event honored this year’s winners with an afternoon of networking, recognition, and celebration.
“It’s an honor to be recognized among such an inspiring group of entrepreneurs,” said Schoeneberger. “This award reflects the incredible work of the entire Bluewater team—and our shared passion for building experiences that leave lasting impressions.”
From everyone at Bluewater: congratulations, Scott! Your leadership continues to inspire, and we’re excited to see how your vision keeps shaping the future of experiential marketing and immersive design.
