At Daytona International Speedway, Chevrolet’s infield dealership is more than a showroom. It’s a brand destination built to support race-week energy, elevate guest engagement, and serve the GM racing team and customers during events. Bluewater helped bring the experience to life with exterior LED, building-wide video distribution, and flexible digital signage.
One facility. Many audiences. Constantly changing needs.
One facility. Many audiences. Constantly changing needs.Race weekends move fast. The space needed to shift seamlessly between brand storytelling, live broadcasts, team support, and customer moments. The goal was a system that could scale across multiple rooms, route any source anywhere, and make content updates simple for the on-site team.
Bluewater installed an Absen LED display on the exterior of the building to create a high-impact digital surface for “The Chevy Experience.” The LED system is supported by digital signage playback so the team can keep messaging fresh across event weekends, campaigns, and special moments.
Inside the showroom, displays are positioned to support live programming, event messaging, and branded content that reinforces Chevrolet Racing heritage and the latest GM storylines.
From exterior impact to building-wide control, Bluewater helped transform The Chevy Experience into a dynamic destination that supports guests, customers, and the GM racing team throughout the season.
