The Progressive International Motorcycle Show hit the road for a 12-city tour—an ambitious event series blending the world of motorcycles, celebrity appearances, and live youth music from local School of Rock programs. Each stop needed to deliver a consistent, high-impact experience for fans, families, and riders alike.
Executing a multi-city tour meant managing complex logistics across staging, AV, and design—while also adapting each activation to fit different venues. With celebrity guests and live music involved, production quality had to be top-notch, reliable, and repeatable in every market.
Bluewater was brought in to provide comprehensive event support from start to finish. Our team delivered event design, staging, AV systems, and playback across all 12 cities, ensuring every stop of the tour felt cohesive, energetic, and flawlessly executed. From crisp audio for live bands to dynamic visuals for product showcases, the setup supported both entertainment and brand storytelling.
The tour was a crowd-pleasing success—seamlessly merging motorcycle culture with the raw energy of young musical talent. Bluewater’s consistent support across all tour stops helped Progressive and School of Rock deliver unforgettable, high-performance experiences that resonated with audiences coast to coast.
