Choosing the right mattress is a deeply personal decision. Customers often want to explore their options without pressure, making the in-store shopping experience crucial to their purchase journey.
When ACME Made in America approached Bluewater to design a customer-led shopping experience for Nectar Mattress, we saw an opportunity to create something innovative—an educational, interactive, and seamless retail experience that put shoppers in control.
Nectar Mattress wanted to empower customers with an intuitive, salesperson-free approach to mattress selection. The goal was to design an experience where shoppers could:
- Learn about different mattress options
- Identify their perfect match based on personal sleep preferences
- Navigate the store effortlessly to find their selected product
Our challenge was to integrate digital technology with physical retail—a solution that was both functional and engaging while making mattress shopping easier than ever.
We developed the “Take Me Home Tonight” retail campaign, a unique, self-guided experience that simplified mattress selection through technology. The centerpiece of this solution was a custom-built digital kiosk featuring personal preference software that matched customers with their ideal mattress.
Here’s how it worked:
- Interactive Sleep Quiz – Customers answered questions about their sleep habits, firmness preferences, cooling needs, and other factors.
- Personalized Mattress Match – Based on their responses, the software identified their perfect Nectar Mattress.
- LED-Activated Wayfinding – Once a customer received their match, an LED signal illuminated around the corresponding mattress on the sales floor, making it easy to locate and test their selection.
The custom kiosks and LED configurations were designed and built at Bluewater’s Mesick facility, ensuring high-quality craftsmanship and seamless integration into the retail environment. In addition to the kiosks, we fabricated:
- Matching display cabinets with custom shelving for bedding accessories such as pillows and weighted blankets
- Interactive in-store elements to enhance the customer journey
- Scalable production to roll out this experience across 100 Nectar Mattress stores nationwide
This customer-first retail experience transformed how people shop for mattresses. By eliminating the need for immediate salesperson interaction, customers felt more informed, empowered, and comfortable in their selection process. The integration of digital and physical retail created a frictionless shopping journey—one that led to more confident purchases and a more engaging in-store experience.
Through smart design and technology, Bluewater helped Nectar Mattress redefine mattress shopping. This project highlights how data-driven retail experiences can make in-store shopping as effortless as online browsing—bridging the gap between convenience and personalization.
Looking to create a standout retail experience? Let’s make it happen together. Contact us to explore how we can bring your vision to life!
