Jenius Bank at The Pickleball World Championships

Jenius Bank, through agency partner MKTG, wanted to introduce a fresh, high-energy fan activation during the Pickleball World Championships—one that blended real gameplay with digital interaction to create a standout experience for attendees.

With a brand presence focused on innovation and financial empowerment, Jenius Bank was looking for more than simple signage or traditional engagement. They needed an immersive, turnkey activation that would attract fans, keep them playing, and deliver a polished, high-impact showcase throughout the multi-day event in Dallas.

To bring this new concept to life, MKTG partnered with Bluewater for end-to-end creative development, production, and on-site support.

A Fully Integrated, End-to-End Build

Bluewater partnered closely with MKTG to bring the activation to life—supporting every phase from ideation through execution. Together, we delivered all creative assets, technology, AV, fabrication, staffing, and logistics needed for a seamless six-day experience.

Creative & Experience Design

Bluewater developed the full interactive gameplay concept and all visual components, including:

• Attract loop animation

• Scoring, countdown timer, and game instructions

• Gameplay content and end-screen thank-you messaging

• Full tablet interface for entering team names and managing gameplay

• All graphic layouts and 2D design for the activation footprint

Production & Fabrication

The team produced every printed graphic in the space, including:

• Stanchion graphics for the queue line

• Printed headers and wall graphics for the LED surround

• Branded baseplate graphics

• All visual elements across truss structures

Bluewater also supplied all structural elements, including a 20’ x 22’ real pickleball sport court featuring custom Jenius Bank branding.

Technology & AV

As the activation’s technical partner, Bluewater provided:

• Full LED display system

• Gameplay audio

• Sensors to detect ball hits

• Pickleball ball launcher

• All supporting AV infrastructure

• A BOH tent for secured storage and operation of equipment

The team also completed a full test build in the Bluewater headquarters prior to the event to ensure a seamless experience.

On-Site Execution & Logistics

Bluewater managed the full run-of-show operations, including:

• Transportation to and from Dallas

• Complete installation and teardown

• Expert technical staffing throughout the six-day event

• Live monitoring and troubleshooting

• Gameplay facilitation and guest support

This turnkey approach allowed MKTG and Jenius Bank to focus on their audience while trusting Bluewater to handle all executional details.

A High-Energy Fan Experience That Delivered Results

The Jenius Bank Pickleball Activation quickly became a standout destination at the event. Fans formed steady lines to test their skills, compete with friends, and engage with the brand in a dynamic, memorable way.

With its seamless blend of digital content, physical gameplay, and branded storytelling, the activation gave Jenius Bank a powerful way to connect with attendees, demonstrate innovation, and elevate their visibility at a major national sporting event.

The successful launch reinforced the value of a fully integrated approach—where creative, technology, and production all work together to build meaningful fan engagement.