The Call of Duty League is a global, city-based esports league with 12 professional teams across North America and Europe. Activision Blizzard wanted to produce an unforgettable 2020 Call of Duty Launch Event for thousands of fans, featuring Pro, Semi-Pro, and Challenger gaming events. The event needed to combine live competition, stunning broadcasting quality, and an engaging fan experience both in-venue and globally via a YouTube stream.
Bluewater partnered with Activision Blizzard to bring the 2020 Call of Duty Launch Event to life at The Armory in Minneapolis, ensuring a dynamic and immersive experience.
Event Setup and Production
🎮 Immersive 5v5 Professional Play Stage – The stage was a massive 80 feet long, featuring VIP custom seating, and surrounded by LED walls showcasing player highlights, team logos, and visually stunning graphics. The gamers were at the center of an intense battle on this dynamic stage.
🎥 840+ Tiled LED Display – An automated ‘gameplay’ display that brought the Call of Duty battle to life, ensuring a captivating experience for both the in-venue fans and the global stream audience.
🎶 Lighting and Audio – Stunning lighting and dynamic audio heightened the event’s energy, creating an electrifying atmosphere for the gamers and their fans.
CDL Challenger’s Series Production
🎮 Amateur Play Event – Bluewater also handled the Challenger’s Series amateur play, where hundreds of gamers competed on over 400 PlayStations.
🏎️ Parking Garage Transformation – The Armory’s parking garage was transformed into an epic gaming room, featuring lighting, audio, sponsor activations, and live entertainment for both competitors and fans.
The 2020 Call of Duty Launch Event was a massive success, featuring:
✨ Immersive, high-energy gameplay that was broadcast globally and experienced in person by thousands of fans.
🎮 An unforgettable fan experience with stunning visuals and dynamic audio in the arena and online.
💥 The next chapter of esports brought to life with cutting-edge production.
Bluewater played a pivotal role in creating an immersive, engaging esports experience that pushed the boundaries of live events.
Want to bring your esports event to life? Contact Bluewater’s event production experts today!
