Buffalo Wild Wings, a popular sports bar chain known for its wings, beers, and immersive game-day atmosphere, strives to provide guests with the ultimate sports-watching experience. With numerous locations nationwide, staying relevant and delivering top-tier customer experiences became increasingly challenging as technology evolved.
Buffalo Wild Wings faced challenges with outdated AV systems that no longer met guest expectations. Projection systems lacked vibrant visuals, the 70V audio system delivered poor sound, and analog switching limited content flexibility. Without effective digital signage, franchisees struggled with targeted messaging, prompting the need for a modern, adaptable AV solution.
Bluewater, a trusted AV partner for over 16 years, stepped in to help Buffalo Wild Wings navigate this technological evolution. Leveraging years of expertise and a deep understanding of the brand’s needs, Bluewater developed a comprehensive, customized solution to transform their locations.
Bluewater’s tailored AV strategy addressed the core challenges with a series of thoughtful upgrades:
- Visual Display Upgrades: Transition from projection systems to high-quality video walls and large-format displays, including Direct View LED and LED-backlit LCD statement walls to captivate guests.
- Enhanced Audio Experience: Replace the outdated 70V audio system with an 8-ohm solution for richer, more dynamic sound that supports background music, jukebox selections, and live sports audio.
- Flexible Video Switching: Introduce a digital network-based solution to enable any-to-any video switching for maximum flexibility and an optimized viewing experience.
- Custom Digital Signage: Implement a scalable digital signage solution, empowering franchisees to display tailored content and promotions on any screen throughout their locations.