For over 16 years, Bluewater has been a trusted partner for Buffalo Wild Wings, collaborating closely with both franchisees and corporate teams to transform the dining experience across numerous locations. Our work has encompassed building new stores and remodeling existing ones, ensuring each site is equipped with the latest technology and design standards to enhance customer engagement and satisfaction.
As technology has advanced, so too has our approach. Initially, many Buffalo Wild Wings locations utilized projection systems for their audiovisual needs. Recognizing the shift in visual display technology, we began upgrading these systems to video walls and large-format displays. This included the introduction of Direct View LED screens in select locations, and in others, LED-backlit LCD displays were installed as stunning statement walls that command attention and elevate the atmosphere.
With the progression in video technology, we also evolved from traditional analog matrix switching to a more sophisticated, digital network-based solution. This transition has allowed for any-to-any video switching, maximizing flexibility and enabling locations to easily switch between different content sources to optimize the viewing experience for guests.
The audio experience has also undergone a significant upgrade. In the early stages of our partnership, many Buffalo Wild Wings locations operated on a basic 70V system. Recognizing the need for superior sound quality, we transitioned these systems to an 8-ohm solution, enhancing the gameday experience with richer, more dynamic audio. This setup seamlessly supports various audio inputs, including background music, jukebox selections, and live audio from sports events. The integrated audio and video systems ensure that the excitement of game day is felt throughout the venue, keeping guests engaged and immersed in the action.
Digital signage plays a pivotal role in the customer experience at Buffalo Wild Wings. Our solution enables franchisees to display custom content on any screen within the space, offering flexibility for special messaging and promotions. This capability not only enhances the ambiance but also provides an avenue for targeted marketing, ensuring that Buffalo Wild Wings locations can communicate effectively with their guests.
