BLM GROUP TRADE SHOW BOOTH

BLM GROUP needed a turnkey partner to design and deliver a large-scale, high-impact trade show presence at Fabtech 2025—North America’s largest metal forming, fabricating, welding, and finishing event. Their goal was to create a 100ft x 130ft booth that showcased large industrial machinery including lasers, benders, and press brakes, while ensuring an open layout that attracted heavy traffic. They also required a partner who could manage the logistics and regulations of Chicago’s McCormick Place with precision.

Bluewater collaborated closely with their team for several months leading up to the show, refining every design and engineering detail through an iterative creative process. The team developed 3D spatial renderings, floorplan configurations, carpet selections, graphic design, and digital content concepts to visualize and align on the environment prior to production.

The creative direction emphasized BLM GROUP’s signature bright green alongside black and white accents and crisp product photography, ensuring their advanced machinery remained the standout feature of the space. The booth layout was intentionally open and inviting, designed to maximize attendee flow and engagement.

Bluewater delivered a fully integrated exhibit experience that combined design impact, engineering, and seamless execution:

• Exhibit Structure & Build
  The environment was engineered using BeMatrix systems, with SEG graphic printing completed in partnership with Delaney for a clean, professional finish.

• Graphic and Content Design
  Bluewater’s 2D graphic design team developed a striking visual system, while the motion graphics team designed custom video content that supported product storytelling and brand communication.

• LED & A/V Integration
  The centerpiece of the booth was a 90ft x 50ft overhead LED hanging sign designed and built by Bluewater. This massive, dynamic installation featured custom motion graphics that highlighted BLM GROUP’s product lines and served as a visible landmark from across the show floor.

• Turnkey Program Management
  Bluewater provided account management, project management, logistics coordination, installation, teardown, and trucking, along with daily onsite support to ensure a smooth run of show and dependable execution for the BLM GROUP team.

The final experience achieved strong visibility and impact at Fabtech 2025, reinforcing BLM GROUP’s position as a leader in the industry. From design to onsite execution, the program delivered at a high level of quality and performance!