The team at 3% Movement is all about moving forward from where they started —in this case, 3%.
When the 3% Movement Conference first started, only 3% of Creative Directors were women, and very few were people of color. But the 3% Conference wasn’t just created for women or people of color. It’s for everyone, because in a world where up to 80% of consumer spending is influenced by women, and 60% of social media sharing, every business should be wanting to grow that 3%.
Now in its 8th year, the conference has built a highly engaged community of 35,000 men and women, and have helped raise the number of female Creative Directors to 29% — all while also giving agencies a clear road map for championing female creative leadership through their 2-day annual conference, which features four tracks, dozens of speakers, and one unifying purpose: diversity = creativity = profitability.