In 2016, with the release of Suicide Squad, Warner Bros. and Samsung saw an opportunity to captivate fans at San Diego Comic-Con. Their goal: create a high-energy activation that brought the chaotic world of the film to life—and placed fans directly in the action.
To meet fan expectations and stand out among countless activations at Comic-Con, the experience needed to be bold, immersive, and flawlessly executed. Samsung’s technology had to seamlessly integrate with Warner Bros.’ storytelling, while functioning under heavy foot traffic and constant use.
Enter Harley Quinn’s Tattoo Parlor. At the heart of the activation was Squad 360, a cutting-edge VR experience that threw fans into the explosive world of Suicide Squad. To elevate the experience, Bluewater was brought in to engineer additional interactive elements and provide comprehensive on-site tech support—ensuring every screen, headset, and display ran without a hitch.
The activation became one of Comic-Con’s standout attractions, generating buzz across social media and giving fans a visceral connection to the Suicide Squad universe. Thanks to seamless tech integration and dynamic design, Samsung and Warner Bros. delivered a pop culture experience that lived up to the hype.
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