Bluewater Technologies is proud to welcome a bold new creative voice to the team: Kaitlin Sigelbaum has joined the company as Executive Creative Director, bringing with her a decade of experience in creative leadership and a passion for immersive, award-winning experiences.
Based in New York City and originally from Pennsylvania’s Lehigh Valley, Kaitlin is no stranger to the world of high-impact storytelling. She spent nearly 10 years at DEVLINHAIR Production, Inc., where she served as Creative Director for live, virtual, and hybrid experiences—leading standout campaigns for Fortune 500 brands. Her work has earned her multiple Summit Creative Awards and recognition from Event Marketer’s Experience Design Awards.
A Vision for Creative Growth
In her new role, Kaitlin will work closely with the Creative Department to help shape the creative vision for experiential and branded content projects across Bluewater’s divisions—from large-scale live events and brand activations to permanent installations and immersive environments.
“I’m thrilled to join the talented team at Bluewater during such an exciting time of growth and transformation,” said Sigelbaum. “From day one, it’s been clear this is a people-first, purpose-driven agency. They produce the kind of environment where creativity, ambition, and impact intersect, and that’s exactly where I want to be.”
Bold Ideas Meet Strategic Execution
Kaitlin’s addition reflects Bluewater’s continued investment in growing a best-in-class creative team capable of delivering dynamic, emotionally resonant work for today’s most forward-thinking brands.
“Kaitlin’s creative leadership and proven track record of delivering powerful, award-winning experiences make her an incredible addition to our team,” said John Tracy, CEO of Bluewater Technologies. “She brings a bold vision, fresh energy, and the strategic insight needed to elevate our experiential and branded content offerings.”
A Purpose-Driven Future
As Bluewater continues to expand its reach and impact, Kaitlin’s leadership will help ensure the creative output keeps pace—pushing boundaries while staying rooted in purpose, connection, and results.
With expertise across live events, branded content, and immersive storytelling, she’s poised to play a key role in shaping what’s next for the agency—and the experiences it builds.
About Bluewater
Founded in 1985, Bluewater Technologies Group, Inc. is a leader in experiential marketing and event technology. With over 200 employees and a national reach, Bluewater delivers immersive brand experiences across events, permanent installations, and interactive environments. We serve clients in sectors ranging from automotive and healthcare to consumer goods and tech—producing award-winning activations for marquee events like CES, NCAA Final Four, and the Essence Festival.
Bluewater is proud to be a certified Women’s Business Enterprise (WBE). Learn more about what we do!
