Whether you’re planning a small gathering or a large-scale event, branding is an essential part of event planning. Your brand is what sets your event apart from all the others and helps create an identity for your attendees to remember long after the event is over.
If you’re looking for some creative branding ideas to make your next event a success, look no further! Here are a few ideas to get you started:
1. Experiential Marketing
Photo Credit – Event Architecture
With attention spans at an all-time low, and so much competition in the event planning space, it can be hard to make your events stand out from the pack and leave a lasting impression on attendees. Experiential branding helps you create unique experiences that grab and keep people’s attention, making them more likely to remember. Experiential marketing is all about creating experiences that give people a hands-on connection with your brand. Experiential branding experiences are quickly becoming one of the most powerful tools in the event marketing world today. From hands-on interactive experiences to pop-up events and mobile tours, the possibilities are endless.
2. Creative Brand Activations
Brand activations are an increasingly common way for brands to stand out and engage with their target audiences at events. From virtual reality experiences to interactive product displays, there’s no shortage of creative brand activations that can be implemented. Learn more about why experiential marketing and brand activations work.
3. Social Media Contests and Challenges
Photo Credit: Campari’s Aperol Summer Cocktail Series (Gamma Nine Photography)
Social media contests and challenges are another great way for brands to engage their audience at events. Companies like Nike often run challenges such as “#JustDoIt” or “Share Your Story” where participants compete against each other for prizes or recognition on social media platforms like Instagram or Twitter. Consider setting up a branded photo prop and encourage your attendees to share their photos to social media using your event hashtag. This type of activation promotes interaction between the brand and its customers while also creating digital content that can be shared across multiple channels.
4. Projection Mapping
While traditional branding such as printed backdrops and banners are still widely used at events, try thinking outside the box when it comes to displaying your branding. Projection mapping is a great way to showcase your brand and also create an immersive experience for your attendees. It can be used as a backdrop in the event space, or it can be mapped to various objects such as walls and floors for additional effects.
5. Sponsored Event Entertainment
Steve-O at the Forbes Under 30 Summit
Make your event a memorable one with exciting entertainment options! From celebrity appearances to rocking out at live concerts, it’s the perfect way to highlight your brand and give attendees an unforgettable experience. You may also consider adding some pre or post sponsored event activities such as golf, chef table experiences, excursions, and more!
Your Partner in Creativity, Innovation, and Storytelling
Branding is an essential part of any successful event planning strategy. By utilizing some (or all!) of these creative branding ideas, you can ensure that your next event will be one that’s remembered long after it’s over. We know that sometimes that’s easier said than done. It’s often said the hardest part of the creative process is just getting started. Whether you’re having trouble getting going or just don’t have the time to get it done, our creative studio offers a wide range of creative services for both brands and agencies. Ready to get to work? Connect with our creative team today.
