Association of Equipment Manufacturers

Reflecting Purpose and Passion in the Workplace

Bluewater Studio was selected to execute, produce and install Kahler Slater’s design of an immersive work environment that reflects the purpose and passion of AEM.

Enhancements to the Milwaukee, WI headquarters include a large crane in AEM’s signature red, several recessed niches to display equipment models, a cafe experience wall, and multiple graphic applications, including themed “SuperGraphics” on a pair of two-story curtain walls. Not only did these upgrades transform AEM’s workplace, but they also created a visual expression of their mantra – WE BUILD MOMENTUM.

“The end product was superior, transformative and highly reflective of the industry we represent in a unique and impactful way. From design to install, the Bluewater team was creative, meticulous, highly attentive and customer focused.” – Judy Gaus – Vice President, HR & Operations – Association of Equipment Manufacturers


Kahler Slater Environmental Branding


  • Project Management
  • Cost Estimating
  • Design Solutions
  • Prototypes, Mockups & Sampling
  • Construction Drawings
  • Fabrication & Installation
  • Lighting & Electrical Integration
  • Facility Interface Coordination