Brand Activations
We now live in the experience economy.
The workplace itself has become a powerful tool in the battle for brand supremacy, from small startups to big corporations. Brand activation technology is driving much of that change. From personalIzing the visitor and employee experience to outfitting sales team members with powerful enablement tools, the function of the workplace has shifted to embrace the experience.
Branded activations help recruit top talent, largely by facilitating faster absorption of company culture. They can aid in talent retention as well, helping establish a sense of pride and excitement for the workplace. Most importantly, they can help drive growth offering the most compelling canvas for storytelling and consistency in the delivery of successful brand messaging.
At a glance
Interactive experiences that target audiences, attract and retain talent, and help your teams make more sales. Turn areas into 24/7 brand ambassadors.
- Custom Built Activations
- Software, Creative, Hardware
- Visioning & Design
- Analytics
- Support & Maintenance
How it's used
Lobbies
Make an impact in the space your visitors, job seekers, and current employees see first. Welcome them by name, bring your culture forward, or just set the tone for what visitors are about to experience.
- Architecturally Integrated Media
- Welcome Signage
- Digital Signage
- Visitor Registration
- Environmental Design
- Dynamic / Interactive Artwork
Showrooms & Innovation Centers
Leverage technology to elevate the interaction with your brand. Create engaging environments that provide consistent storytelling from customer to customer.
- Interactive Product Guides
- Brand Exploration Media
- Sales Enablement Tools
- Environmental Branding
- Custom Cabinetry
- Space Design & Planning
- Media Creation
Corporate Museums
Bring your corporate legacy to life. Technology-enabled museums can minimize physical footprint requirements, and provide more compelling touchpoints.
- Interactive Timelines
- Projection Mapping
- Guided / Virtual Tours
- Creative Support
Building Activations
Employee engagement with customers has fundamentally changed. The building itself has become an incredible tool for HR and sales efforts.
- Social Aggregators
- Dynamic Format Displays
- Interactive Artwork
- Digital Signage
- Experiential Audio
Sales Enablement
Technology-aided experiences allow sales teams to deliver an elevated value proposition, consistently tell the brand story, and engage with customers more effectively.
- Guided Customer Experiences
- Tablet-Based Sales Apps
- Interactive Presentations
- Media Delivery Systems
Our approach
We are constantly building new concepts for stakeholders and for ourselves. We love exploring how creativity and technology can play off one another to generate unique moments and create value for our clients.
Each activation initiative begins a bit differently in nature – some requests demand boundaries to be pushed to explore new ideas, others are seeking fresh ideas that won’t break the bank. Either way, our approach starts the same – ensure there is alignment around the desired branding strategy and then deliver creative treatments to explore concepts, make refinements, and lock in a scope of work.
We’re uniquely positioned to bring ideas like these to life. Our in-house content marketing and software teams work hand-in-hand with our audiovisual engineers to ensure everything fits and operates exactly as expected. The addition of our fixture & environment teams allows us to also add the fit and finish required for many of these types of activations. This provides clients access to a single source for employer brand activation fulfillment and decision-making.
01.
Opportunity Alignment
What’s the desired outcome? Where are the guardrails?
02.
Design
Collaborative process to create directional agreement & scope of work.
03.
Execute
Dot the i’s and cross the t’s. Deliver on our joint statement of work.
04.
Support & Measure
Bring it full circle to generate maximum impact.
