Challenge of unique projection surface is overcome, enabling dynamic content for lobby spaces
When world-class advertising leader Team Detroit wanted to engage visitors and employees by sharing audio visual content in the public spaces and walkways of its headquarters in Dearborn, Michigan, they relied on Bluewater to deliver the experience they were after. Through the use of strategically positioned projectors (an outside-of-the-box solution), Bluewater successfully addressed Team Detroit’s preference to avoid the use of monitors to display content, and overcame the unique physical limitations of the spaces—delivering a dynamic system with audio and video content capabilities for daily use and special events.
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